ZAP - Zinfandel Advocates & Producers

The Association of Zinfandel Advocates & Producers ("ZAP") is a not-for-profit, member-based, educational 501(c)(3) organization. Winegrowers, winemakers and wine enthusiasts combine to form the membership. The common focus is the preservation and recognition of Zinfandel as America’s heritage wine. The ZAP membership includes approximately 250 winery-members, 4,000 advocate members and 100 associate members. See details below on how to join ZAP!!!


Click HERE to join ZAP now!


Zinfandel generates an enthusiasm and magic that captures our American pioneering spirit in a bottle. This distinct varietal engages our imagination and attention like no other, uniting winegrowers, winemakers and wine enthusiasts in the pursuit of the preservation and recognition of Zinfandel as America’s Heritage Wine.

Through the Association of Zinfandel Advocates and Producers (ZAP), Zinfandel enthusiasts study and celebrate the Zinfandel grape, connect with one another, and educate the public about Zinfandel’s place in America’s history and culture. A 501(c)(3) non-profit organization, ZAP was founded in 1991 at a time when Zinfandel was the underdog with a cause. A small group of passionate wine-making pioneers and Zinfandel lovers joined to create a movement that would elevate the understanding and status of Zinfandel wine – rightfully establishing it among the premier varietals of the world.

Today, ZAP is comprised of hundreds of producer members and thousands of advocates, and Zinfandel is now recognized and respected internationally as a world-class red wine that tells an inspiring American story. Zinfandel's historic association with the Wild West, the Gold Rush, and rugged individualists taming unexplored territory, reminds us of a nation coming of age...despite the tremendous odds.

ZAP and its members revel in Zinfandel’s mysterious history and its evolving story fuels the embers of discovery, entrepreneurship and agriculture that are truly American. ZAP is one of the only organizations that has established and provided funding for education and research to study the history, genetics and propagation of a wine varietal to ensure its future. ZAP and its members not only enjoy growing and drinking Zinfandel, but also value its character and its contribution to our American heritage.

 ZAP Members at the annual Zinfandel Festival in San Francisco!

ZAP is a not-for-profit organization that relies on members and supporters, like you, to keep the story and significance of Zinfandel and its rich heritage in California alive and vibrant. Just as Zinfandel differentiates itself with approachable yet unmistakable flavors that provide a discerning sensation for the palate, ZAP and its members create a dynamic community in pursuit of a bright and distinctive future for America’s truly unique heritage wine.


Click HERE to join ZAP now!


Click arrow above to view video of Robert Biale, President of ZAP



Click HERE to view the Zinfandel Brochure.


Click HERE for the Zinfandel Resource Guide.


(Adobe Acrobat Reader for PDF files required to view. Get a free Reader download HERE.)


Click HERE to join ZAP now!




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