Vin de Cru...french for "Vintage Wine' is a weekly exposé and audioblog focusing on exclusive VinVillageRadio guest interviews featuring high-profile, in-depth discussions with the "who's who" in wine and food. Please read, listen and enjoy!

WineFairy chats with Beth Costa and Crista Luedtke on A Wine & Food Affair event; with Bruce McGechan on his book, How to Sell Wine Online

Segment-1: Wine Events - 13th annual Sonoma County Weekend of Tasting Along the Wine Road November 5 & 6 - Beth Costa
 
01: The 13th annual “A Wine & Food Affair” in Sonoma County calls for a weekend of Tasting Along the Wine Road, Nov. 5 & 6. Throughout the weekend, guests will have the opportunity to visit some of the 110 wineries stretching across Sonoma County’s Dry Creek, Russian River, and Alexander valleys, sampling wine and food pairings along the way. Attendees have the option to choose a course covering one or both days of the event, enjoying Sonoma’s finest at their own pace. Beth Costa is Executive Dir. of Wine Road Northern Sonoma County...a year-round wine country destination.

 

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Segment-2: Wine Events - A Wine & Food Affair Tasting Along the Wine Road Cookbook Celebrates Sonoma - Crista Luedtke
 
02: Over 100 winery members participating from the Wine Road Northern Sonoma County in Dry Creek, Russian River, and Alexander valleys in Sonoma, California, November 5 and 6, from 11 a.m. - 4 p.m. Participating wineries will each prepare their favorite recipe from the Tasting Along the Wine Road cookbook for guests to sample throughout the event. Each guest will receive a commemorating tasting glass and copy of the cookbook, containing all of the recipes served by the wineries during the event, allowing them to recreate their favorite dishes and wine pairings from the weekend at home. Crista Luedtke, proprietor of Boon Eat + Drink, Boon Hotel + Spa, and Big Bottom Market all of Guerneville, contributed the Foreword to the 2011 Tasting Along the Wine Road cookbook.

 

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Segment-3: Wine SEO - How to Sell Wine Online... the Book - Bruce McGechan
 
03: Bruce McGechan is a wine internet marketing consultant and researcher. He develops and promotes wine retail eCommerce websites, and has a 20 year marketing career running many a marketing campaign for multinationals and small retailers. He is the author of How to Sell Wine Online where he explains how a small wine retailer can turn a quiet Main Street wine store into a flourishing internet success.

 

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Segment-4: Wine SEO - Increase Website Traffic, Turn Them Into Customers, and Create Loyal Advocates - Bruce McGechan
 
04: Bruce McGechan is a wine marketing and technology entrepreneur who has pulled together all his experience of internet marketing and selling wine online into a new book called How to Sell Wine Online. Bruce launched a long tail wine eCommerce venture in 2008 which looked to help niche wine retailers all over the world sell their wine to American wine enthusiasts. Early realization of the restrictions of shipping compliance law resulted in a this being turned into a Wine Retailer Internet Marketing Agency. Bruce has worked for the Fortune 500 companies Heineken and Vodafone as well as consulted to US wine retailers. He is based in New Zealand but regularly travels to the US.

 

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lynn krielow chamberlain is an independent wine and food journalist and host of the "Wine and Dine" radio show heard on VinVillageRadio broadcast on wsRadio, the world-wide leader in internet talk-radio with over 4-million listeners a month!


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